Two ways to speak: emotionally, or reasonably?

Well, of course, every speech carries the speaker's emotions. And even the most rabid speaker usually tries to give some kind of supporting evidence.

With my long background in debating, however, I favor the speaking style that relies on careful research and reasoning. The speaking style that appeals to what lasts, which is our sense of truth, and not to what doesn't last, which is the emotion of the moment.

Furthermore, the Elaboration Likelihood Model of persuasion shows us that persuasion is more effective and last longer when reasoning and evidence underlie it.

So, although we often identify oratory with wild emotions, shouting speakers, and cheering audiences, careful reasoned discussion remains vital.