Adam Schiff, US Congress Photo |
Recovering from his slightly
rocky start to the
impeachment hearings, Adam Schiff gave a clear, lawyerly statement for
the first day of public impeachment hearings. Schiff chairs the House Permanent Select Committee on Intelligence. The statements of the witnesses
will, in the long run, make more difference than the opening statements, but opening
statements set a tone and lay out the two opposing sides’ attitudes toward the
process. Schiff began by asking central
questions, laid out basic facts that have been established or which he promised
would be established, and ended with a value statement. When the facts are on
your side, you push the facts. That’s what he did.
Schiff’s
preview:
Here are the opening questions as Schiff laid them out:
“The questions presented by this
impeachment inquiry are whether President Trump sought to exploit that ally’s
vulnerability and invite Ukraine’s interference in our elections? Whether
President Trump sought to condition official acts, such as a White House
meeting or U.S. military assistance, on Ukraine’s willingness to assist with
two political investigations that would help his reelection campaign? And if
President Trump did either, whether such an abuse of his power is compatible
with the office of the presidency?”
Schiff’s questions oriented listeners to the issues that
he expected the witnesses to talk about over the next several days. Since some
of the testimony is bound to be complicated, Schiff’s framework could help
people see the big picture as they listen to the unfolding testimony. This is
straightforward good public speaking technique.
Schiff’s factual narrative:
Schiff then narrated key events, emphasizing items that made President
Trump look bad. Here is an example of how Schiff
laid out basic facts that he expected the testimony to establish. He gave a
date, described specific events, supplied a dollar figure, and attributed the
decision to President Trump:
“…on July 18, a representative from OMB,
the White House agency that oversees federal spending, announced on a video
conference call that Mulvaney, at the direction of the President, was freezing
nearly $400 million in security assistance authorized and appropriated by
Congress and which the entirety of the U.S. national security establishment
supported.”
And, here, in another example from his
narrative, Schiff explained President Trump’s interaction with Ukrainian
President Zelensky. Citing a transcript of a call that Trump made to Ukrainian President Zelensky, Schiff quotes Trump to say, “I would
like you to do us a favor, though.” The word “though” seems to imply that Trump
asked for a clear quid pro quo in the alleged shakedown.
“Later, Zelensky thanks Trump for his
support ‘in the area of defense,’ and says that Ukraine was ready to purchase
more Javelins, an antitank weapon that was among the most important deterrents
of further Russian military action. Trump’s immediate response: ‘I would like
you to do us a favor, though.’”
So, Schiff gave specifics, direct quotations, and numbers.
Preempting:
It is often a mistake to wait until your
opponent speaks before you refute the opponents’ arguments. If you can predict
what your opponent will say, it is often wise to attack those arguments
in advance. Unlike many Democrats, Schiff seemed to be aware of the counterarguments
that Republicans were making. He therefore used the basic debate technique of
preempting the Republicans’ counter-arguments.
One common Republican argument is that
the Trump administration eventually released the promised aid to Ukraine. No
harm, no foul, they imply. Schiff preempted this counterargument by pointing
out that the aid was released late and under pressure:
“Some have argued in the President’s
defense that the aid was ultimately released. That is true. But only after
Congress began an investigation; only after the President’s lawyers learned of
a whistleblower complaint; and only after Members of Congress began asking
uncomfortable questions about quid pro quos.”
Republican defenses of President Trump
sometimes claim that Trump was right to investigate former Vice President Biden
because it was really Ukraine, not Russia, that hacked the 2016 American
presidential election. But the Director of National
Intelligence had clearly, ummistakably proven that it was, indeed, Russia. During
his narrative, Schiff hit the Republican argument head-on:
“Giuliani also promoted a debunked conspiracy that it was Ukraine, not
Russia, that hacked the 2016 election. The nation’s intelligence agencies have
stated unequivocally that it was Russia, not Ukraine, that interfered in our
election. But Giuliani believed this conspiracy theory, referred to as ‘Crowdstrike,’
shorthand for the company that discovered the Russian hack, would aid his
client’s reelection.”
And, summing up:
Schiff ended by quoting Benjamin Franklin: “A republic,
if you can keep it.” That reminded us of the basic values on which our nation
was founded.
Straightforward, well-organized, and relatively
unemotional, Schiff laid out the case like a good debater. He started with the central
questions, narrated the facts as he saw them, and preempted the frankly
ridiculous arguments that have been offered in defense of President Trump’s
behavior.
The Republicans have largely dealt with Schiff by
attacking his physical appearance and calling him names. That, in it of itself,
shows that his opening statement struck home. One of my social media followers
just called Schiff a “bug eyed psychopath.” Worse, “Shifty Schiff” (a
Trump coinage) is trending on Twitter. Good grief.
If you have the facts on your side, push the facts. If
you don’t have the facts, call people names.
Later today, I hope to analyze Devin Nunes’ opening
statement. Quite a contrast!
P.S.: Technical note for my colleagues in communication.
Most rhetorical studies today focus on inventio, that is, the speech’s content.
We often neglect delivery and organization. In this case, however, Schiff’s organization
drove his argument.
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