I just returned from the 2016 National Communication Association in Philadelphia. The conference was on fire about the 2016 general election results. Some researchers called the election results a national tragedy or an inexplicable shock.
Many people asked, what did Hillary Clinton do wrong? But isn't that the wrong question? The fact remains that Trump must have done something very persuasive to win the election and reshape the Republican brand. How did he do it? I'll offer some thoughts over the next few days.
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