Fox News host Tucker Carlson broadcast two diatribes
against Democrats and liberals last week about climate change. He led his
viewers to think that there is a big scientific controversy about climate
change and that climate change is a liberal conspiracy, while giving not one
scrap of scientific evidence. There is no controversy among scientists, but Carlson
is not arguing in the scientific community, is he? He’s not trying to convince
scientists. No, he’s trying to convince the Fox News audience.
Carlson unleashed an arsenal of persuasive
methods. This post looks at two of them: personal
attacks and turning the tables.
Why does this matter? Propaganda like Carlson’s
has convinced 88%
of Fox News viewers that human beings are not causing climate change. Yet
among climate scientists – people know what they’re talking about – there is very little controversy that
fossil fuel combustion is raising carbon dioxide to record levels, causing the
climate to warm. Search for “climate change” on Google Scholar, which indexes
research publications, and you will find nothing to support the Republican
Party’s position that human beings are not causing massive climate change. This
controversy does not exist among scientists. It only exists among politicians
and media personalities. That doesn’t mean that the controversy isn’t real. It is
real. It means that the controversy occurs among a different community than what
people might expect. The media controversy,
in turn, makes it sound as if it is
the scientists who disagree.
So, Carlson wants his listeners to believe that
climate change is a liberal plot. But he can find no facts to support his opinion.
That places him in a terrible dilemma. What does he do? In this post, I show
how Carlson attacks his opponents with a two-step parody dance:
Step One:
Personal Attacks
Plenty of famous people think that climate change
is real. Most of them use fossil fuels! The way our economy works right now,
sometimes that’s all they can use. Some of them use more fossil fuels than they
need to use. Oops!
This lets Carlson complain
that they’re hypocrites. Carlson interviewed former Bill Clinton advisor Richard
Goodstein. Carlson asked:
“If you
really believe this, that this was such a massive existential
problem, that you would take up the whole U.S. Economy to fight it,
why the hell are you flying on private planes, seriously?" Carlson
continued: "They're telling me that
I have to change my whole life because this problem
is existential, but they're not changing their lives at all.”
Philosophers call this ad hominem argument. Ad
hominem is Latin for “to the man.” People commit this fallacy when they
attack the source while ignoring the argument. Suppose, for example, that two
people debate about same-sex marriage. One debater calls the other homophobic. Maybe
he is homophobic. So what? The debater’s personal faults are irrelevant to the
issue. Dr. Bo Bennett defines the tu
quoque twist on ad hominem
argument as “Claiming the argument is flawed by pointing out that the one
making the argument is not acting consistently with the claims of the argument.”
But liberals’ supposed hypocrisy has no bearing on their argument’s truth.
Step Two:
Turn the Tables
Clever debaters refute their opponent by Turning the Tables. That means to use
your opponents’ argument against them. Carlson knows how to turn the tables. He’s
good at it. So, he said that “The basic
precept of science is, don't tell me. Show me. Prove it. And no one bothers to
do that. Instead they throw slogans at you. They attack you. Nobody doubts the
climate changes. It always has changed. The question is, is
man causing it and can we stop it?”
What’s going on here? Tucker launched a personal
attack against his opponents. He complained that his opponents attack him
personally. He says that science is about proof. He wanted to see the proof. Yet
Carlson has given no proof of his own.
Now, here it gets interesting. The truth about
climate change is available to anyone who takes time to read the scientific
literature. But Tucker isn’t arguing in the
scientific community. He is arguing in the mass media. And what do liberals
say in the mass media? Many people in
the mass media say that we must cope with global warming. They say (as I did
above) that the scientific community agrees with them (which it does). But does
that refute Tucker Carlson? No, it does not—because they are not bringing the
right evidence into the right setting. I’ll explain why, and show what we might do
about it, in an upcoming blog post (maybe in a day or so). I’ll also write more
about Carlson’s many propaganda methods. Stay tuned!
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