Thus, Huey Long, United States Senator from Louisiana, giving his national radio speech of February 23, 1934, stated populism’s basic principle. Although the populist movement has since morphed onto oddly contradictory paths, including Donald Trump’s trickle-down populism for the rich, Long himself proposed populism (literally, “of the people”) to promote ordinary people. Long defined his movement as “every man a king” or “share our wealth.” Blaming the elites for their greed and the economic system for brazen unfairness, Long asked for the nation to redistribute its wealth.“You cannot let any man own $300,000,000,000 or $400,000,000,000. If you do, one man can own all of the wealth that the United States has in it.”
Huey Long
In 1934, the United States and, indeed, the world, roiled in turmoil. The world’s economy was collapsing. Unemployment ranged to an astonishing 23%. Many people even felt that the four-year-old Great Depression represented the collapse of the free enterprise system. Horrified Americans watched desperate nations respond to the crisis by turning to cruel dictatorships, left and right wing alike, in Germany, Hungary, Italy, Portugal, Russia, and Japan. Instead of pursuing such extreme responses, Long envisioned an audience that wanted to preserve constitutional government even though that government had failed them. Feeling that President Franklin Roosevelt’s New Deal program was falling short, Long offered a more dramatic economic reform.
Long had risen to fame in Louisiana, a state that was, then as now, dominated by extreme conservatives. Yet, Long broadcast his radio speech to the entire nation, not just to his own state. He took a broad approach that offered radical solutions tucked into a conservative frame. This helped him speak, not just to one faction, but to all working Americans. Furthermore, Long appealed to conservatives’ propensity for grievance. Unlike, say, Robert LaFollette or Clarence Darrow, Long did not present himself as a progressive (although his economic ideas were progressive in the extreme). Instead, he asked the nation to return to tradition. Back to the old ways! Back to a (perhaps imaginary) past when the nation served its workers, not its elites! Long’s populism proposed a vision: to rebuild economic justice that had been lost.
Would the same tactic work today for the aggrieved conservative voters who supported Donald Trump, curiously framing him as a populist? I will let my readers reflect and decide.
The Appeal to Tradition and Long’s Economic Arguments
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| Great Depression Breadline, New York City |
Long’s point about wealth inequality resonates exactly with today’s democratic socialists like Bernie Sanders and Alexandria Ocasio-Cortez. Yet, unlike many progressives, Long grounded his argument, not in the idea of progress, but in the restoration of lost traditions. That grounding underlay Long’s populist outlook.
To make his case, Long blamed, not the immigrants, not even the politicians, but the wealthy elites who wielded unchecked power to guard their own wealth:
“It is not the difficulty of the problem which we have; it is the fact that the rich people of this country – and by rich people I mean the super-rich – will not allow us to solve the problems, or rather the one little problem that is afflicting this country, because in order to cure all of our woes it is necessary to scale down the big fortunes, that we may scatter the wealth to be shared by all of the people.”Long understood that the haves say that they deserve everything while the have-nots deserve their dire fate. Long took a brilliant hack at that complaint: he quoted the Declaration of Independence – “all men are created equal” – and asked a straightforward question:
“Did that mean, my friends, that someone would come into this world without having had an opportunity, of course, to have hit one lick of work, should be born with more than [they] and all of [their] children and children's children could ever dispose of, but that another one would have to be born into a life of starvation?”With that searing question, Long reversed the conservatives’ pro-wealth moral argument. We should admit that, although some of the superrich do build massive businesses by hard work and insight, a great many simply inherit or embezzle their wealth and then use it to corrupt government policy to their own benefit. Simultaneously, however, Long pointed out that other people, no less worthy than a billionaire’s heirs, might be born into relentless, hopeless, grinding poverty. Did his audience think that was fair? After all, far more people are workers than are oligarchs, and, so, should populism not be their philosophy?
Continuing to pound on that insight, Long asked:
“Is that, my friends, giving them a fair shake of the dice … when we have today in America thousands and hundreds of thousands and millions of children on the verge of starvation in a land that is overflowing with too much to eat and too much to wear?”Long thus underscored that American inheritance practices produced inherently unfair results. He drove that home with a brilliant, and not entirely inaccurate, analogy:
“… That no one man would get half of it and hand it down to a son, who takes half of what was left, and that son hand it down to another one, who would take half of what was left, until, like a snowball going downhill, all of the snow was off of the ground except what the snowball had.”Appealing to his core group’s commitment to conservative Christianity, Long then turned to biblical law.
Long’s Arguments from Religious Tradition
Long argued that biblical law not only allowed but required sharing the nation’s wealth. He reminded his listeners of the biblical Year of Jubilee which required that, every 50 years, property should revert to its original owners.
Indeed, Long insisted that redistribution was “the law of the Lord.” Furthermore, Long said that biblical law reflected an underlying value:
“We would have to distribute wealth every so often, in order that there could not be people starving to death in a land of plenty, as there is in America today.”Long also reminded the radio audience that, according to the Hebrew Scriptures, all debts should be forgiven every seven years. He further discussed the growing problem of personal indebtedness, which was crushing Americans’ ability to function economically. This led Long to propose a religious solution for Americans’ debt:
“We have in American today, ladies and gentlemen, $272,000,000,000 of debt. Why, my friends, that cannot be paid. It is not possible for that kind of debt to be paid.”Although those economic problems may have seemed hopeless, Long next gave an idea.
Long Proposed a Populist Solution
Understanding the importance of raising popular political support to rise against the oligarchs, Long set up a series of organizations to combat the oligarchical wealth:
“Now, we have organized a society, and we call it ‘Share Our Wealth Society,’ a society with the motto ‘every man a king.’”Continuing, Long proposed that “we have to limit fortunes” by passing appropriate laws. Also, with Social Security still in the future, Long also supported an old age pension that would help ordinary people but, in his version, not pay the wealthy. He proposed limiting the workday and limiting production. He argued that such policies would limit the wealthy elites.
It Was All About Tradition
Nearing his conclusion, Long reemphasized his populist traditionalism. A progressive might shout, “Power to the People!” Long had the same idea, but phrased in conservative ideology:
“God told you what the trouble was. The philosophers told you what the trouble was; and when you have a country where one man owns more than 100,000 people, or a million people, and when you have a country where there are four men, as in America, that have got more control over things than all the 120,000,000 people together, you know what the trouble is.”Did Long really think that his ideas could become political reality? I believe he did, and he established a program to turn them into reality. Now, public speaking teachers often explain that people will support a policy if they organize in groups to work for it. Understanding this instinctively, Long urged his listeners to “organize your own Share Our Wealth Society” and to express their views to Congress.
Herbert Hoover's Ode to Freedom during the Great Depression
Lessons for Today?
Were Long’s ideas realistic? That could be debated. In 1934, the modern science of macroeconomics was still in its infancy, and it is questionable whether even the greatest experts in 1934 fully understood how to deal with the Great Depression. The financial system had collapsed and crushed the world’s economy as it fell. Even today, people who should know better (but who fear change) continue to resist the most basic macroeconomic policies. Still, Long recognized an economic problem, sympathized with working people, gave them someone to blame, and proposed a solution. Nevertheless, he offered no sympathy to the socialists. Instead, he supported his ideas by citing philosophy, American political heritage, and Judeo-Christian tradition. That brilliant approach helped short-circuit opponents who thought he sounded like a liberal. Long even took a moment to lash out at Franklin Roosevelt’s New Deal program, which, perhaps, many conservatives opposed in principle.
So, Long did not present brilliant economics, nor incisive Bible study. Instead, he offered compelling rhetoric. Maybe Huey Long was, as his critics claimed, merely a con artist, but, if so, he was a con artist for the people. Like all good debaters, Long reset the agenda.
It is no wonder Huey Long was soon assassinated. It is also no wonder that more than 200,000 people thronged to his funeral. For, after all, populism means standing for the people. The established order had failed in 1934, and people yearned for solutions.
Somehow, I cannot reconcile Long’s version of populism (if populism still means government for the people) with President Donald Trump’s faux populism, which offers massive breaks to the wealthy. While Huey Long favored direct wealth redistribution, Trump relies more on the conservative’s usual trickle-down theme, holding that business growth will eventually improve workers’ lives. So, Trump’s speeches feature populist themes with a big-business twist: “I’ll be reducing taxes tremendously, from 35 percent to 15 percent for companies, small and big businesses. That’s going to be a job creator like we haven’t seen since Ronald Reagan. It’s going to be a beautiful thing to watch.”
At the same time, however, although Long’s Share Our Wealth theme was far more radical than anything that today’s progressives suggest, he sold himself as a moral traditionalist. Long’s populism spoke for the people, for religion, and for old-time American goals. In a larger sense, faced with the Great Depression, Long sought, not to destroy capitalism, but to save it—to rescue it—and the nation—from its excesses. So, in Huey Long’s dramatic radio address, the United States heard a literal populism of the people.
I write this post on the United States’ Labor Day holiday 2026. On this day, we still face Huey Long’s ancient question: are we fair to the laboring people?
It is no wonder Huey Long was soon assassinated. It is also no wonder that more than 200,000 people thronged to his funeral. For, after all, populism means standing for the people. The established order had failed in 1934, and people yearned for solutions.
Somehow, I cannot reconcile Long’s version of populism (if populism still means government for the people) with President Donald Trump’s faux populism, which offers massive breaks to the wealthy. While Huey Long favored direct wealth redistribution, Trump relies more on the conservative’s usual trickle-down theme, holding that business growth will eventually improve workers’ lives. So, Trump’s speeches feature populist themes with a big-business twist: “I’ll be reducing taxes tremendously, from 35 percent to 15 percent for companies, small and big businesses. That’s going to be a job creator like we haven’t seen since Ronald Reagan. It’s going to be a beautiful thing to watch.”
At the same time, however, although Long’s Share Our Wealth theme was far more radical than anything that today’s progressives suggest, he sold himself as a moral traditionalist. Long’s populism spoke for the people, for religion, and for old-time American goals. In a larger sense, faced with the Great Depression, Long sought, not to destroy capitalism, but to save it—to rescue it—and the nation—from its excesses. So, in Huey Long’s dramatic radio address, the United States heard a literal populism of the people.
I write this post on the United States’ Labor Day holiday 2026. On this day, we still face Huey Long’s ancient question: are we fair to the laboring people?
by William D. Harpine
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P.S. Women had the vote in 1934, so what was Long’s purpose in making “every man a king?” That was no surprise. Louisiana did not ratify the 19th Amendment, which recognized women’s right to vote, until 1970.
By the way, both of my parents grew up during the Great Depression. My father was fortunate, in that my grandfather was a successful small-city businessman. The family lived in a large, beautifully furnished house just outside Harrisonburg, Virginia, drove a good car, and never knew hunger. Desperate hobos who rode the rails looking for temporary work knew that my grandmother was always good for a sandwich. In contrast, my mother’s parents were poor immigrants. Her father worked as a carpenter in a Pennsylvania steel mill, while her mother sold eggs. The mills were not yet unionized in 1934, and life could be hard. Still, luckily, none of my grandparents ever faced unemployment.
Research Note
There are several excellent studies of Huey Long’s speeches. Professor Michael J. Lee’s 2006 fascinating essay in The Quarterly Journal of Speech, “The Populist Chameleon: The People's Party, Huey Long, George Wallace, and the Populist Argumentative Frame,” points out that different political philosophies have called themselves populist, with such common themes as identifying an enemy (wealthy people, big business, big government, or whatever) and promising restoration to the old ways.
The article lurks behind a paywall, but many large libraries can find an online copy for you. Also, your local library might have any number of biographical books about Huey Long. One can also watch Hollywood-style movies of varying accuracy about Huey Long.
Copyright @2026 by William D. Harpine
Image of Huey Long, public domain, via Wikimedia Commons
Image of Breadline, United States National Archives, via Wikimedia Commons
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