Showing posts with label epideictic rhetoric. Show all posts
Showing posts with label epideictic rhetoric. Show all posts

Tuesday, October 21, 2025

American Presidents and the Rhetoric of Virtue

William McKinley
“We hope that all who are represented here may be moved to higher and nobler effort for their own and the world's good.”

– President William McKinley, Buffalo, New York, September 5, 1901

As the nation’s political and symbolic leaders, United States presidents have long encouraged public virtue. Until this week, that is, when virtue seems to get lost in the muck, as President Donald Trump posted a bizarre video that depicts him as a fighter pilot, wearing a royal crown, divebombing peaceful demonstrators with his own fecal matter.

Trump’s disgusting video, which his political movement has solidly supported, invites us to put aside the day’s horrors, the unspeakable disgrace, the indelible contempt that Trump has brought to our nation, and to remember that American presidents have regularly urged their fellow citizens to live virtuous lives, to follow the honorable course, and to do right by one another. For one of the President’s traditional roles is to bring out our best. And this is exactly what previous presidents have undertaken – over, over, and over. Until now. Let us not wallow in disgust and Trump’s infantile behavior. Let us, instead, remember uplifting rhetoric’s long tradition. Let us remember history’s finest lessons! We can begin with our first president.

McKinley's Last Speech: Inclusive, Rational, Persuasive
 

George Washington

George Washington immediately set his new nation’s moral tone. In his First Inaugural Address, he offered his fellow citizens principles of honor and moral behavior. Indeed, Washington took it for granted that, despite their policy disagreements, the opposing political movements would all forever agree on basic principles: honor, freedom, and justice. He further asserted that only good and moral people could enjoy free government and command the world’s admiration: 
“… the foundation of our national policy will be laid in the pure and immutable principles of private morality, and the preeminence of free government be exemplified by all the attributes which can win the affections of its citizens and command the respect of the world.”
The Father of Our Country continued:
“… there is no truth more thoroughly established than that there exists in the economy and course of nature an indissoluble union between virtue and happiness.”
A population that forgets virtue has forsaken happiness! Words to ponder indeed. The Father of Our Country set the tone, and Abraham Lincoln, who was perhaps, our greatest president, continued it while facing the most trying circumstances.


Abraham Lincoln
Abraham Lincoln

Even during the trials of the American Civil War, a violent struggle like no other that our nation has experienced, the President of the United States urged reconciliation, forgiveness, and mutual respect.

Abraham Lincoln, who preserved the Union, was perhaps the most elegant speaker our nation has ever produced. And maybe the wisest. Let us consider the words that concluded his Second Inaugural Address in 1865. He gave that speech at the end of the Civil War, a time when grief, hatred, and bloody horror spread across the entire land, when few households had not lost a husband, son, or brother, and urged the warring parties to unite with forgiveness and kindness:
“With malice toward none; with charity for all; with firmness in the right, as God gives us to see the right, let us strive on to finish the work we are in; to bind up the nation's wounds; to care for him who shall have borne the battle, and for his widow, and his orphan, to do all which may achieve and cherish a just, and a lasting peace, among ourselves, and with all nations.”
“With malice toward none!” Not just victory, but “a just, and a lasting peace.”

Did the reunited nation fully live up to Lincoln’s plea? Of course not. A disgruntled Southerner soon shot Lincoln dead. As the years passed, the nation was wracked by the Ku Klux Klan, Jim Crow laws, racial segregation, the myth of the Lost Cause, and the violent oppression of civil rights.


Nevertheless, Lincoln urged the nation to do what was right, to live virtuously, and to overcome our differences. We would all – all of us – have been better off if we had lived by his rules. Lincoln tried, almost with his dying breath, to put the United States on the right path.


John F. Kennedy

John Kennedy was, in his own way, as eloquent as Lincoln. Like Washington and Lincoln, he encouraged patriotism and selflessness. In his Inaugural Address, Kennedy stated a model of virtue and citizenship that should inspire every American patriot:
“Ask not what your country can do for you; ask what you can do for your country.”
Not only did he urge Americans to “ask what you can do for your country,” but, recognizing that national power brings moral obligations, Kennedy encouraged the entire world to work for freedom and justice:
“My fellow citizens of the world, ask not what America will do for you, but what together we can do for the freedom of man.”
(That, by the way, was my mother’s favorite passage from Kennedy’s great speech.) A decorated veteran of World War II, Kennedy knew that the United States led the free world and that other nations looked to us for an example.

John F. Kennedy's Inaugural Address: A Call to Service


Ronald Reagan

John Kennedy was not the last president to express moral sentiments as the leader of the free world! Speaking to the United Nations General Assembly
Reagan at the UN
in New York City, Ronald Reagan reminded the assembled world leaders of the “fellowship of the human race.” He praised the human spirit:
“The responsibility of this assembly -- the peaceful resolution of disputes between peoples and nations -- can be discharged successfully only if we recognize the great common ground upon which we all stand: our fellowship as members of the human race, our oneness as inhabitants of this planet, our place as representatives of billions of our countrymen whose fondest hope remains the end to war and to the repression of the human spirit.”
Reagan perfectly well understood the traumas of human history, the injustices that people have wreaked upon one another. Nevertheless, he urged the United Nations to look past those horrors to create a better world:
“Yes, the deeds of infamy or injustice are all recorded, but what shines out from the pages of history is the daring of the dreamers and the deeds of the builders and the doers.”
Dreamers and builders and doers! Can we live by Reagan’s wisdom? That was in the old days, of course, when American leadership was unquestioned. 


The Lesson to Remember!

For the lesson that Reagan, and many other presidents, have taught is a lesson in rhetorical leadership.

Of course, I could go on. In his Second Inaugural Address, President William McKinley, a heartfelt conservative, told the nation to move past party loyalty: “There are some national questions in the solution of which patriotism should exclude partisanship.” Alas, McKinley’s simple lesson seems to have vanished in the mists. A century later, President Barack Obama reminded the United States that, “In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned.” 

Yes, greatness must indeed be earned. Boasting and bragging make no one great. Sadly, we now seem to live in an era in which people mock virtue. We now live in an era when the current President of the United States celebrates the vilest behavior imaginable. Now, yes, the reader might respond that not all presidents have been virtuous people. The reader might remark that the United States has not always done right. That’s not the point: we all have faults. The most important thing is that, recognizing their role as leaders, American presidents have consistently spoken to guide the nation onto a right path.

Leadership is not all about power, cruelty, and violence. The most powerful leadership is moral leadership. The most powerful leadership comes when we inspire ourselves and others to be our best, to strive for excellence, to live lives of compassion, justice, and, yes, virtue. The most powerful leadership is to guide people on the right path.

The most disturbing part of Donald Trump’s disgusting doggy-doo video is not just that he published it, for nothing that Trump does surprises me. No, the most disturbing part is that his leading supporters not only tolerate, but excuse and even celebrate Trump as he leads the United States into depravity. Yes, leaders can move us down, just as they can move us up.

Still, all is not lost. Our forebears still guide us. We can still act “with malice toward none.” We can still remember to “ask what you can do for your country.” High school history students across the country were taught those lessons. Our presidents’ wise speeches laid down our moral principles. Let us remember them. Let us try to live by them. For true conservativism comes from true traditions, and a proud line of American presidents have handed those traditions down to us. Let us live by them.


by William D. Harpine


Copyright 2025 by William D. Harpine

Image of William McKinley, public domain, Library of Congress  
Image of Abraham Lincoln, public domain, Library of Congress
Image of Ronald Reagan, Public Domain, Ronald Reagan Library

Sunday, October 12, 2025

Lawrence Wong's Commemorative Speech: Inspiring People with Personal Stories

Lawrence Wong

“As we learn from history, let us always look ahead to the future and move forward for the common good.”

Such was the lesson taught by Lawrence Wong, Singapore’s Minister for Culture, Community and Youth, speaking at a ceremony on August 27, 2015 to commemorate the 70th anniversary of the end of World War II. 

To commemorate Singapore’s liberation, Wong wisely looked back at the past and toward the future. After all, we learn from the past. We also understand that individual people experienced every heroic act and every brutal event. We know that each scintilla of hope exists only because a human being carries it. By shining forth the examples of people from the past and present, Wong served the highest value of commemoration. It was not his purpose to lecture people about events they already knew; no, his purpose was to inspire--to teach by relating personal stories. 

World War II, history’s most awful war, created suffering and heroism that defy human understanding. The island of Singapore, which was a British colony at the time, suffered Japanese invasion and occupation. After a few months of fighting, the Japanese captured Singapore’s massive seaport and solidified their control of the region’s sea lanes. The Japanese occupation was notably cruel. More than 30,000 captured Allied troops eventually died in Japanese captivity.  

To emphasize history's lessons, Wong cited personal stories from the past and present. By bringing up his family’s war experience, praising a war hero, and then praising a young student who looked to the future, Wong gave a speech that exemplified the epideictic genre. Epideictic oratory, that is, ceremonial speaking that honors people for their past accomplishments, uses examples to inspire our future actions.


Lessons from the Past

Speaking from the same room in Singapore’s National Gallery where Lord Mountbatten accepted Japan’s 1945 surrender in the Southwest Pacific, Wong began with stories of wartime suffering.

“It was my late grandfather, who would share with us stories of the Occupation – the food shortages, the illnesses they suffered, and also the lives lost, including that of his brother, my granduncle. He was rounded up with several young men in the village by soldiers then, late at night, and they never returned.”

 Continuing, Wong pointed out how important it is to remember the past:

“So we rely on memories like these, as well as the accounts we have just heard from people like Major Singh and Professor Thumboo. We remember the past in this dark and difficult period of our history.”

Those personal stories carried emotional meaning that would have eluded dry historical summaries. In addition, Wong recognized the sacrifices of the heroes who fought for Singapore’s freedom. Toward that end, the event’s organizers had gathered survivors to sit in the front row for the ceremony. Wong told the story of one Singaporean war hero: 

“One example is Captain Ho Weng Toh, who is 95 this year, and is here with us today. Captain Ho trained in the States with the US Army Air Force, and became a pilot with the Chinese-American bomber squadron known as the ‘Flying Tigers’. They were based in the Shanxi province in China, fighting against the Japanese forces then.”

As Wong continued, he explained that Captain Ho was a symbol of the “countless others” who “inspired us through their actions.” Bringing the point to a climax, Wong emphasized that, “We owe them a debt of gratitude that cannot be repaid”

Wong then asked the veterans to stand for applause.


Lessons for the Future

We wisely revisit the past so we can learn lessons and do better in the future. That is why, after praising the heroes of the past, Wong underlined that the occupation taught Singapore to gain strength and compassion: 

“The common experience of Occupation strengthened the people's mettle. It shaped their resolve to ensure that their children should never suffer in the same way. It catalyzed the building of our nation and forged a common identity out of a community of diverse immigrants.”

To emphasize the future, Wong introduced a 17-year-old student, Jamie Ng. He credited her with introducing the idea for the 70th anniversary commemoration. Drawing from her experience and wisdom, Wong taught a lesson of peace and friendship: 

“Jamie has a keen interest in World War II history, and I understand her grandparents experienced the war. She shared with us that the most important thing her World War II studies have taught her is the need to prevent war, and to preserve harmony, understanding and friendship between nations.”

So, Wong moved from lamenting the war’s horrors, to praising the past’s heroes, and finally to the values that can guide Singapore’s future.

"A New Era:" General Douglas' MacArthur's Speech on the USS Missouri

George W. Bush on 9/11: A Message of Unity; Have We Forgotten?


The Lesson Learned

Wong advised the audience to learn from history and to move toward the time ahead, standing up for one’s values along the way. Good advice for any commemoration: 

“So as we learn from history, let us always look ahead to the future and move forward for the common good. Let us be a people that keeps faith with our past; a nation that stands up for its values; a Singapore that we will always be proud to call home.”

Wong’s approach was vastly more potent than a dry, academic recital of statistics. He could have remarked that perhaps 50 million people died in World War II. He could have stated how many thousands of Singaporeans died during the war, or how many starved, or how many were brutally murdered by Japanese forces. Mere statistics, however, rarely move the human heart. No, it is personal stories that move the heart. Thus, Wong wisely chose to emphasize the personal. His stories of his grandfather, Captain Ho Weng Toh, and student Jamie Ng touched the soul as well as the mind.

by William D. Harpine

___________


P.S. Lawrence Wong has since assumed office as the Prime Minister of Singapore. He is a member of Singapore’s People’s Action Party, the centrist regime that exercises Singapore’s government. Given Singapore’s de facto one-party rule, Freedom House rates Singapore at 48/100, “Partly Free,” as compared with the United States, 84/100 (“Free”) or Canada, 97/100 (“Free”). Finland rates 100/100, so the rest of us have room to improve. 

Research Note: For readers who want to know more about the often-underestimated genre of epideictic rhetoric, Professor Dale Sullivan wrote a terrific article on the topic. More ambitious readers might look at the relevant sections of The New Rhetoric: A Treatise on Argumentation, by Chaïm Perelman and Lucie Olbrechts-Tyteca. I have been lucky enough to publish a few pieces about epideictic rhetoric; click on the ribbon link above for William D. Harpine's Publications.

Copyright © 2025 by William D. Harpine

Image of Lawrence Wong: United States Department of Defense, public domain, via Wikimedia Commons